Virginia Enacts Amendments To Consumer Protection Act

Virginia recently amended its Consumer Protection Act (the Act) to provide enhanced protection for reproductive and sexual health information. These protections take effect on July 1, 2025.

The amendment prohibits a business from "[o]btaining, disclosing, selling, or disseminating any personally identifiable reproductive or sexual health information without the consent of the consumer." The definitions in this amendment are broad and the impact could be substantial, as the Act allows for a private right of action. Any business that collects or uses reproductive or sexual health information and/or information that can be derived from that information should carefully review the requirements of this amendment and work quickly to implement them.