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ARTICLE · 18 MARCH 2022

Utah Consumer Privacy Act

Wilson Elser Moskowitz Edelman & Dicker LLP
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If Governor Spencer Cox signs the Utah Consumer Privacy Act (UCPA) into law by the March 24, 2022, deadline, Utah will join a...

United StatesPrivacy
Anjali Das
Anjali Das
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If Governor Spencer Cox signs the Utah Consumer Privacy Act (UCPA) into law by the March 24, 2022, deadline, Utah will join a handful of other states that have enacted stringent consumer data protection laws. The law will take effect December 31, 2023, and make Utah the fourth state with a comprehensive consumer privacy law, following on the heels of California, Colorado and Virginia. Like these other privacy laws, the UCPA provides consumers with broad protection and rights concerning the collection, use, processing, sharing and sale of their personal information. Businesses that fail to comply with the UCPA may be subject to significant fines and penalties.

Applicability

The UCPA applies to controllers or processors that (1) do business in Utah or produce a product or service targeted to consumers who are Utah residents, (2) have annual revenue of $25 million or more, and (3) either (a) control or process personal data of 100,000 or more consumers during a

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