The New Normal: Big Data Comes Of Age

On May 1, 2014, the White House released two reports addressing the public policy implications of the proliferation of big data.  Rather than trying to slow the accumulation of data or place barriers on its use in analytic endeavors, the reports assert that big data is the "new normal" and encourages the development of policy initiatives and legal frameworks that foster innovation, promote the exchange of information and support public policy goals, while at the same time limiting harm to individuals and society.  This Special Report provides an overview of the two reports, puts into context their conclusions and recommendations, and extracts key takeaways for businesses grappling with understanding what these reports—and this "new normal"—mean for them.