The Garden State Has A New Privacy Law (You Got A Problem With That?)

On January 16, 2024 Governor Phil Murphy signed into law New Jersey Senate Bill 332 (SB332). The new law will go into effect on January 15, 2025. New Jersey joins 12 other states that have passed comprehensive privacy laws.

Threshold Requirements

SB332 applies to persons or entities that conduct business in the state or produce products or services targeted to state residents and, during a calendar year, control or process the personal data of:

• 100,000 consumers, excluding personal data controlled or processed solely for the purpose of completing a payment transaction; or
• 25,000 consumers and derive revenue, or receive a discount on the price of any goods or services, from the sale of personal data.