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ARTICLE · 08 FEBRUARY 2024

The FTC's Action Against X-Mode/Outlogic: A Wake-Up Call For Location Data Brokers

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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X-Mode/Outlogic, a Virginia-based data broker, collected precise location data through various means, including third-party apps and its software development kit.

United StatesPrivacy

In a landmark decision, the Federal Trade Commission (FTC) recently reached a proposed settlement in its action against X-Mode Social and its successor, Outlogic, for their practices related to the collection and sale of sensitive geolocation data. This case underscores the FTC's intensified scrutiny of data brokers and the broader implications for businesses handling personal data, particularly sensitive location data, or data that reveals personal details regarding healthcare, religion, or sexuality.

Understanding the Case

X-Mode/Outlogic, a Virginia-based data broker, collected precise location data through various means, including third-party apps and its software development kit (SDK). This data, linked to mobile advertising IDs, was sold to a wide range of clients, including private government contractors. Alarmingly, this data was not anonymized and could be traced back to individual consumers, revealing sensitive information like visits to

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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