In an ironic twist, the British Information Commissioner's
Office (ICO) recently fined a Brexit advocacy group for violating
regulations issued under an EU directive. The fines, totaling
£120,000, were levied against Leave.EU and a related
insurance company, Eldon Insurance, for sending marketing emails to
each other's subscribers without sufficient consent.
Leave.EU had sent marketing emails to over 300,000 of Eldon's
customers, and the two entities had carried out unlawful joint
marketing campaigns through Leave. EU's mailing
list.
The entities, which are run by the same individual, share a
significant number of employees, senior employees, directors, and a
corporate address. At the time, the marketing staffs were
even using the same Mailchimp account. As a result of
administrative error, a Leave.EU employee inadvertently used an
Eldon distribution list to send a Leave.EU e-newsletter to nearly
300,000 of Eldon's customers without their consent.