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ARTICLE · 06 APRIL 2016

Proposed FCC Privacy Rules Aim To 'Empower Consumers'

On March 10, Tom Wheeler, chairman of the Federal Communications Commission, submitted to the FCC a proposal for the adoption of new privacy rules applicable to broadband Internet service providers.

United StatesPrivacy

On March 10, Tom Wheeler, chairman of the Federal Communications Commission, submitted to the FCC a proposal for the adoption of new privacy rules applicable to broadband Internet service providers.

As Wheeler stated in a blog post published on the Huffington Post on the same day the proposal was announced, these new privacy rules are meant to "empower consumers" by helping them gain increased control over the personal data they share with their ISPs. The rules are based on three core principles: choice, transparency and security.

Under the proposed rules, ISPs would still be allowed to collect customer data to deliver their services to consumers but their sharing of such data with affiliates or third parties for marketing or promotional purposes would be more restricted. ISPs could continue sharing customer online activity data for marketing or promotional purposes with their affiliates, but only if such affiliates provide communication-related services and if

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