Post Breach: Jimmy John’s, Coke Sued

Scott L. Vernick was quoted in the Bank Info Security article, "Post Breach: Jimmy John's, Coke Sued." Full text can be found in the November 18, 2014, issue, but a synopsis is below.  

Both Jimmy John's and Coca-Cola are facing class action lawsuits stemming from claims of fraud and identity theft as a result of recent data breaches suffered by the companies. 

According to noted privacy attorney Scott L. Vernick, class action lawsuits stemming from data breaches have not gained much traction in the past because they lacked tangible proof of damages. 

"Just because someone alleges they had fraudulent charges doesn't mean they're going to be able to surpass the hurdle," he said, noting that consumers rarely pay any expenses related to credit card fraud, with card issuers often picking up the expense.