New York’s Final Rules For Kids Set A New Benchmark For Age Assurance

On July 28, 2026, the New York Attorney General released final rules implementing the SAFE for Kids Act. The rules clarify which platforms are covered, how covered platforms must determine whether users are adults (18 or older), and how they may obtain parental consent before providing minors with personalized feeds or late-night notifications.

The age assurance provisions are particularly significant. Rather than mandating a specific technology, the rules establish a detailed framework for evaluating whether age assurance methods are sufficiently accurate, reliable, and privacy-protective. In doing so, they provide important insight into how New York expects platforms to approach age assurance and may influence how similar requirements are interpreted or implemented in other states.