New Jersey Privacy Law Helps Expand US Consumer Privacy System

On Jan. 16, New Jersey Gov. Phil Murphy (D) signed the New Jersey Data Privacy Act into law. Its passage makes New Jersey the 14th state to adopt a comprehensive consumer data privacy law.

Given the NJDPA's nuances compared to other current state privacy laws, companies subject to the New Jersey law will have to closely analyze how the new requirements apply to their products and services and assess how their compliance programs should be adjusted to satisfy those requirements.

The NJDPA applies only to entities that meet certain geographic and processing requirements. Specifically, it applies to people who either conduct business in New Jersey or produce products or services that are targeted to the residents of New Jersey and who, during the preceding calendar year, either: