Nevada Broadens Its Privacy Law

Nevada's governor recently approved an amendment to their privacy law. As we covered previously, generally, this law affords consumers a right to opt out of the "sale" of their data to third parties.  The amendment broadens (1) the scope of the law to also apply to "data brokers" and (2) consumers right to opt-out of sale. The changes are expected to go into effect October 1, 2021.

Nevada is the not the first state to regulate "data brokers." California and Vermont also have laws that apply to companies that are in the business of buying and selling information about consumers. In Nevada, a data broker is defined as "a person whose primary business is purchasing covered information about consumers with whom the person does not have a direct relationship and who reside in this State from operators or other data brokers and making sales of such covered information."