Mobile Apps Beware!: California AG's Current Privacy Sweep

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The California AG announced an investigative sweep of mobile apps, as we reported in our sister blog. The investigative focus is on companies in the retail, travel and food service industries who may not be complying with the California Consumer Privacy Act (CCPA). As we have written previously, the California law requires entities to provide individuals with a myriad of rights, including as it relates to "sale" of personal information.

The focus of the current sweep should be of interest to entities trying to understand the AG's focus this year (for more on this topic, you can also listen to our recent webinar). In particular, the AG has signaled his concern that these entities are either not respecting opt-out requests or pare not giving consumers the ability to opt out of the sale of their information. The Attorney General is especially looking at opt-out requests sent by third party vendors like Permission Slip.