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ARTICLE · 09 APRIL 2025

Microsoft's New Cookie Consent Requirement Coming May 5, 2025

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Website owners, even those operating simple sites that don't proactively advertise, should be aware of an important change coming on May 5, 2025, which may impact how they handle visitor data.

United StatesPrivacy

Website owners, even those operating simple sites that don't proactively advertise, should be aware of an important change coming on May 5, 2025, which may impact how they handle visitor data.

Microsoft Advertising has announced that starting May 5, 2025, it will require all websites using its tracking tools to send a "consent signal" whenever someone from the European Union, United Kingdom, or Switzerland visits.

This move is part of Microsoft's effort to align with global privacy laws like the EU's General Data Protection Regulation (GDPR). Even websites based in the U.S. should take note, as tracking technologies from Microsoft, Google, and Meta are commonly used across a wide range of websites — whether or not those sites actively target users in Europe.

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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