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ARTICLE · 15 SEPTEMBER 2025

Joint State Action Raises Stakes For Global Privacy Control Compliance

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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On Tuesday, September 9, 2025, the California Privacy Protection Agency and attorneys general from California, Connecticut, and Colorado announced an investigative sweep targeting businesses' noncompliance...

United StatesPrivacy

On Tuesday, September 9, 2025, the California Privacy Protection Agency and attorneys general from California, Connecticut, and Colorado announced an investigative sweep targeting businesses' noncompliance with Global Privacy Control, the most widely adopted opt-out preference signal. This follows the same states' joint efforts in January to educate consumers about their right to opt-out of the sale of personal information, as well as several enforcement actions emphasizing the obligation to honor consumer opt outs. Businesses that have not yet prioritized honoring opt-outs transmitted through GPC or other signals are now significantly out of step with regulatory expectations.

Noncompliant businesses should expect violation notice letters sent by these regulators in short order. Letters sent in past investigative sweeps have ranged from the dozens to the hundreds, and often ripen into subsequent enforcement actions. Considering cure periods provided by the privacy

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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