Share on LinkedInShare on LinkedIn

ARTICLE · 23 OCTOBER 2026

CIPA Privacy Law Reform: A Step In The Right Direction

California Governor Gavin Newsom signed Senate Bill 690, amending the California Invasion of Privacy Act to eliminate private lawsuits for website tracking violations under the pen register provision. The law applies retroactively to claims filed within the past two years and takes effect January 1, 2027, potentially dismissing approximately 4,000 pending lawsuits that challenged ordinary internet technologies like cookies and pixels.

United StatesPrivacy

Executive Summary

  • What’s new: On September 30, 2026, California Gov. Gavin Newsom signed into law Senate Bill 690, which amends the California Invasion of Privacy Act of 1967 (CIPA). The amendment removes the private right of action for purported website and app-based violations of CIPA § 638.51 (the pen register and trap-and-trace provision) and applies retroactively to any claim commenced within the prior two years.
  • Why it matters: In recent years, plaintiffs’ firms have pivoted to pen register and trap-and-trace claims under CIPA, alleging that a website’s mere use of commonplace internet technologies violates the statute. Senate Bill 690 shuts down these attempts to apply CIPA § 638.51 in ways that were never intended.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from