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ARTICLE · 22 NOVEMBER 2022

Is The Video Privacy Protection Act A New Litigation Weapon For Consumers?

Foley Hoag LLP
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On September 19, 2022, a Massachusetts federal District Court denied Boston Globe Media Partners LLC's motion to dismiss a consumer class action suit against it.

United StatesPrivacy
Foley Hoag LLP
Foley Hoag LLP
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On September 19, 2022, a Massachusetts federal District Court denied Boston Globe Media Partners LLC's motion to dismiss a consumer class action suit against it. This case is one of 47 proposed class actions filed since February 2022 against various companies, each based on a company's use of Meta's Pixel tracking tool.

Boston Globe Media Partners is a "multimedia organization that provides news, entertainment, and commentary across multiple brands and platforms"; one of those platforms is the subscription website, bostonglobe.com. The Plaintiff class in this case alleged that form them to subscribe to bostonglobe.com, they were required to reveal their personally identifiable information (PII). In particular, the Plaintiff class alleged that the Globe had obtained and improperly disclosed subscribers' information by hosting "the Facebook Tracking Pixel—a piece of code that 'tracks the people and type of actions they take' by capturing a digital subscriber's action

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