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ARTICLE · 29 MARCH 2023

Iowa Is The Latest State To Pass Comprehensive Privacy Legislation

Almost one year to the day after Utah enacted the Utah Consumer Privacy Act ("UCPA"), Iowa is one (Kim Reynolds') signature away from passing the sixth comprehensive consumer data privacy law...

United StatesPrivacy

Almost one year to the day after Utah enacted the Utah Consumer Privacy Act ("UCPA"), Iowa is one (Kim Reynolds') signature away from passing the sixth comprehensive consumer data privacy law, joining California, Colorado, Virginia, Connecticut, and Utah.

The bill – the "Act relating to consumer data protection" (available here) – moved fast. Introduced in the Iowa State Senate on January 23, 2023, the State Senate passed it unanimously on March 6th and, just nine days later, the Iowa House of Representatives unanimously passed it on March 15th.

Iowa's (almost) new privacy law ("Iowa Privacy Law"), which will become Chapter 715D of the Iowa Code, is most similar to the UCPA and relatively business-friendly, with one influential consumer advocacy group opposing the law as "weak". Following are some FAQs about key features of the Iowa Privacy Law.

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