As expected, the number of state consumer privacy laws continues to rise. Joining the ranks of California, Colorado, Connecticut, Utah and Virginia is now Iowa. On March 28, 2023, Iowa's Governor signed the Iowa Data Privacy Act into law, which will go into effect on January 1, 2025.
As expected, the number of state consumer privacy laws continues
to rise. Joining the ranks of California, Colorado, Connecticut,
Utah and Virginia is now Iowa. On March 28, 2023, Iowa's
Governor signed the Iowa Data Privacy Act into law, which will go
into effect on January 1, 2025. The Hawkeye State's law closely
mirrors Utah's law, and it deviates in some of the same ways
that Utah did from the model in Colorado, Connecticut and Virginia.
The bad news, therefore, is growing discordance among the states as
to a "model" for state consumer privacy bills. We now
have California with its own model, Colorado, Connecticut and
Virginia substantively aligned on most major items, and Utah and
Iowa in a third camp. Iowa's new law serves as yet another
reminder of why having a federal consumer privacy bill, with
preemption, could be critical to easing the compliance burden on
companies.
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