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ARTICLE · 17 JUNE 2025

Insights On U.S. State Consumer Privacy Laws

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Over the past few years, 20 U.S. states have passed or implemented new consumer privacy laws—a rapidly growing patchwork of state laws that deserves close attention from legal and compliance teams.

United StatesPrivacy
Lakshmi Sarma Ramani
Lakshmi Sarma Ramani
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Over the past few years, 20 U.S. states have passed or implemented new consumer privacy laws—a rapidly growing patchwork of state laws that deserves close attention from legal and compliance teams. While some of these laws align with the California Consumer Privacy Act (CCPA), others differ in meaningful ways, particularly with respect to how and when they apply.

This article highlights key differences and similarities of current U.S. state consumer privacy laws.

Thresholds

Revenue Thresholds

A common assumption about consumer privacy laws is that they only apply to companies which meet or exceed a certain revenue threshold. However, currently only three states include a minimum threshold for applicability:

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