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ARTICLE · 18 MAY 2021

How To Get Consumer Consent Under Advertising And Privacy Laws

Kronenberger Rosenfeld
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Multiple advertising and privacy laws outline requirements for getting consumer consent to use personal information, including for marketing or other purposes.

United StatesPrivacy
Liana Chen
Liana Chen

Multiple advertising and privacy laws outline requirements for getting consumer consent to use personal information, including for marketing or other purposes. While many companies realize that inadequate user consent increases risks of class action lawsuits, regulatory actions, and fines, it can be difficult to determine what laws apply and how to comply, while still staying competitive. That is where experienced legal counsel can assist.

The following are key laws that require consumer consent for use of personal information:

California Consumer Privacy Act (CCPA)

  • Under the CCPA, consumers have a right to direct covered businesses to not "sell" personal information, and businesses must have authorization to sell personal information about consumers younger than 16 years old.

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