As the digital economy expands at a rapid pace, companies
continue to collect massive amounts of data and have come to be
more dependent on this data to fuel their businesses. From
e-commerce firms to healthtech firms, reams of data amassed from
consumers are being used to better their offering of products and
services. With the growth of this data-reliant digital economy, the
concerns surrounding data privacy have grown too.
Start-ups face a considerably larger risk in protecting data, as
they use data to the same extent, if not more, than that of larger
corporates, but their primary focus and priority may be on growing
the company rather than ensuring proper safeguards are in place for
protection of data.
