How Do The CPRA, CPA, And VCDPA Treat Dark Patterns?

Keypoint: The CPRA and CPA introduce the concept of dark patterns into state consumer data privacy laws although this area has come under increased attention recently with FTC enforcement actions and guidance, state attorneys general lawsuits, and class action litigation.

This is the seventh post in our ten-part weekly series comparing key provisions of the California Privacy Rights Act (CPRA), Colorado Privacy Act (CPA), and Virginia Consumer Data Protection Act (VCDPA). With the operative dates of these laws drawing near, we are exploring important distinctions between them. If you are not already  subscribed to our blog, consider subscribing now to stay updated.

In this article, we analyze how each of these laws treats dark patterns. The CPRA and CPA both prohibit use of dark patterns to obtain consumer consent. The basic distinction between the CPRA and CPA is when they require consumer consent. The CPRA generally allows businesses to obtain consumer consent