Guidance On Mobile Device And Cross-App Data Collection And Interest-Based Ads

In a September post, we announced that the DAA had begun enforcing its Guidelines for Mobile Advertising. Publishers, advertisers and ad networks need to know what they should be doing to comply with the DAA's self-regulatory program for mobile app and cross-app data collection, including regarding interest-based ads, precise location data and device data access.

The author will be speaking on this topic, and cross-device tracking and targeting more generally, on a panel with lawyers from Google and Spotify at the Brand Activation Association / Association of National Advertisers Legal Conference on November 10, 2015 in Chicago. Our friends and clients are invited to register using our discount code, BH100LAW, which is available for a limited time.