Global Privacy Controls (GPC) Enforcement Sweep: Coordinated Effort By States On Privacy

On Sept. 9, the California Privacy Protection Agency (CPPA), in collaboration with the Attorneys General of California, Connecticut, and Colorado, announced the launch of a multi-state privacy enforcement sweep targeting businesses that may be failing to honor Global Privacy Control signals (GPCs).

This enforcement sweep aligns with a broader initiative to unify state-level enforcement under a new alliance, the Consortium of Privacy Regulators, formed earlier in 2025.

GPC Enforcement Sweep

In states like California, Connecticut, and Colorado, consumers have the right to control their personal information, including the right to opt out of the sale or sharing of their data.