FTC Consumer Protection And Privacy Enforcement Series: Practical Tips For When Your Company Gets An FTC CID

Welcome to our new series on Federal Trade Commission (FTC) enforcement, where we will provide practical insights into emerging FTC priority areas for consumer protection and data privacy enforcement. Overall, the current FTC is focused on "[v]igorous enforcement" rather than rulemaking, so we expect a steady stream of enforcement activity around key frameworks (including but not limited to the FTC Act, COPPA, and the Telemarketing Sales Rule) and issue areas (including but not limited to data sales, advertising, and kids' privacy and marketing). In this series, we plan to take deep dives into these and other priority areas to discuss emerging trends, enforcement developments, key compliance issues, and implications for businesses.