ARTICLE · 27 MAY 2024

Federal Data Privacy Law Good For Online Marketers

Klein Moynihan Turco LLP

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Online marketers may be on the verge of finally obtaining a single, unified federal framework for consumer data privacy regulation.

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Federal Data Privacy Bill Introduced with Bipartisan Support

Online marketers may be on the verge of finally obtaining a single, unified federal framework for consumer data privacy regulation. In April, a bipartisan coalition, with sponsors in both houses of Congress, introduced a draft of the American Privacy Rights Act ("APRA"), a proposed federal data privacy law. If passed, this bill would provide marketers with long sought after federal legal standards, pre-empting the patchwork regime created by the almost 20 state privacy laws currently in effect today.

While the APRA would represent a potential simplification of data privacy law compliance, marketers must still be prepared to comply with the APRA's provisions.

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