As we approach the effective date of the California Consumer
Privacy Act in 2020, businesses nationwide are scrambling to ready
themselves for a patchwork of new state privacy laws. The CCPA has
been the principal focus for many, to be sure, but a new Nevada law
targeting sales of consumer personally identifying information
harvested from online activity will actually become effective
before the CCPA (Oct. 1 of this year).
Other states have enacted and are considering laws that will
cascade into effect in the coming few years. None of these laws
tracks the CCPA perfectly, and each law will present its own
operational challenges for businesses navigating the digital
marketplace.
Meanwhile, a U.S. Senate working group is considering a federal
solution that might preempt the patchwork of state laws and offer
much-needed clarity and uniformity. It has been widely reported
that this group, composed of Sens. Roger Wicker, R-Miss., Richard
Blumenthal, D-Conn., Maria