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ARTICLE · 23 AUGUST 2019

Divergent State Privacy Laws Show Need For Federal Solution

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As we approach the effective date of the California Consumer Privacy Act in 2020, businesses nationwide are scrambling to ready themselves for a patchwork of new state privacy laws.

United StatesPrivacy

As we approach the effective date of the California Consumer Privacy Act in 2020, businesses nationwide are scrambling to ready themselves for a patchwork of new state privacy laws. The CCPA has been the principal focus for many, to be sure, but a new Nevada law targeting sales of consumer personally identifying information harvested from online activity will actually become effective before the CCPA (Oct. 1 of this year).

Other states have enacted and are considering laws that will cascade into effect in the coming few years. None of these laws tracks the CCPA perfectly, and each law will present its own operational challenges for businesses navigating the digital marketplace.

Meanwhile, a U.S. Senate working group is considering a federal solution that might preempt the patchwork of state laws and offer much-needed clarity and uniformity. It has been widely reported that this group, composed of Sens. Roger Wicker, R-Miss., Richard Blumenthal, D-Conn., Maria

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