CPRA Countdown: The New Concept Of "Sharing"

The California Privacy Rights Act (CPRA) introduces a new concept, "sharing," that provides California residents with the right to opt-out of certain disclosures of personal information for behavioral advertising. In this post, we describe the difference between CPRA "sharing" and the California Consumer Privacy Act's different, but somewhat related, concept of "sales", the consequences of engaging in disclosures that constitute "sharing" under the CPRA, including the potential need to display a "Do Not Share My Personal Information" link on digital properties, and the CPRA exceptions applicable to sharing.

What is the difference between "sharing" and "selling"?

Many organizations are familiar with the CCPA concept of a "sale," which refers to the disclosure, making available or otherwise communicating of personal information to a business or third party for monetary or other valuable consideration. Businesses assessing whether they are "selling"