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ARTICLE · 22 MAY 2026

COPPA’s Amended Rule Is Now In Full Effect: What Operators Need To Know

Finnegan, Henderson, Farabow, Garrett & Dunner LLP
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The FTC's amended COPPA Rule took full effect on April 22, 2026, imposing new substantive requirements on operators of child-directed websites and online services.

United StatesPrivacy
Lynn Parker Dupree
Lynn Parker Dupree
LaQuan Bates
LaQuan Bates
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April 22, 2026, marked a hard deadline, not a suggested target. On that date, the Federal Trade Commission’s (FTC’s) amended Children’s Online Privacy Protection Act (COPPA) Rule took full effect for operators of child-directed websites and online services, as well as those with actual knowledge that they collect personal information from children under the age of 13. Operators that have not completed their compliance programs now face active enforcement exposure under the Rule. For a comprehensive review of the amendments themselves, see The FTC’s Updated COPPA Rule: Redefining Children’s Digital Privacy Protection. This article addresses what the deadline means in practice and where operator obligations now stand.

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