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ARTICLE · 16 JULY 2026

Consumer Counterpoint Quick Take: Update On California Senate Bill 690 (Video)

California Senate Bill 690 proposes significant amendments to the California Invasion of Privacy Act (CIPA), aiming to restrict private lawsuits related to pen-register and trap-and-trace violations on digital platforms while transferring enforcement power to the state Attorney General. The bill also seeks to retroactively impact certain pending claims, raising important questions about its implications for businesses facing the ongoing surge of CIPA litigation.

United StatesPrivacy

In this Consumer Counterpoint: Quick Take, Kristine Argentine and Paul Yovanic discuss California Senate Bill 690 and its proposed amendments to the California Invasion of Privacy Act (CIPA). They examine the bill’s latest effort to restrict private lawsuits involving alleged pen-register or trap-and-trace violations arising from websites and mobile applications, shift enforcement authority to the California Attorney General, and address certain pending claims retroactively. They also explore what the proposal could mean for businesses navigating the continuing wave of CIPA litigation.

Watch the Quick Take Here:

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