Pizza chain needs to do more than speculate on relationships
to kill this class
Friends Like These?
Brian Keim claims he began receiving text messages from Pizza
Hut back in 2011 as part of the company's "Friend
Forwarded" program. The program was a feature of a Pizza Hut
"texting club" that consumers joined to receive text
offers for Pizza Hut products. Once consumers joined, they were
encouraged to provide the Pizza Hut texting club with the phone
numbers of friends who in turn began to receive messages.
Keim sued Pizza Hut for violations of the Telephone
Consumer Protection Act (TCPA), arguing that because his number had
been provided to Pizza Hut by a third party, he had not consented
to the texts.
