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ARTICLE · 26 NOVEMBER 2013

Compliance Warning Issued By BBB Accountability Program On Data Collection For Online Behavioural Advertising

The Online Interest-Based Advertising Accountability Program Council issued its first ever compliance warning about the omission of notices of data collection for online behavioral advertising, which are required under the Self-Regulatory Principles for Online Behavioral Advertising.

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The Online Interest-Based Advertising Accountability Program Council issued its first ever compliance warning about the omission of notices of data collection for online behavioral advertising, which are required under the Self-Regulatory Principles for Online Behavioral Advertising.  Enforcement actions against first parties failing to provide such notice has been delayed by the Counsel until January 1, 2014, but we strongly encourage companies to act now.  Learn more here about what you can do to prevent enforcement action on AdLaw By Request.

This article is presented for informational purposes only and is not intended to constitute legal advice.

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