This post was originally published to
Seyfarth's Global Privacy Watch blog.
California Senate Bill 690 (SB 690), introduced by Senator Anna
Caballero, is continuing to proceed through the California state
legislative process. The proposed bill would amend the California
Invasion of Privacy Act (CIPA) by adding an exception to the
statute which has the effect of permitting use of tracking
technologies for "commercial business purposes." CIPA,
enacted in 1967, was originally established to prohibit the
unauthorized recording of or eavesdropping on confidential
communications, including telephone calls and other forms of
electronic communication. However, over recent years CIPA claims in
lawsuits have been used to target business' online use of
cookies, pixels, trackers, chatbots, and session replay tools on
their websites.
