California Privacy Rights And Enforcement Act – CCPA 2.0?

On Sept. 25, 2019, Californians for Consumer Privacy, a nonprofit group led by the real estate magnate who spurred passage of the California Consumer Privacy Act (CCPA ) of 2018, filed a new ballot measure called the California Privacy Rights and Enforcement Act (CPRE or now painfully dubbed by many as "CCPA 2.0").

A full version of the annotated initiative is available at https://www.caprivacy.org/CPREA2020.

The CPRE purports to give consumers more control over their information by:

• establishing a state agency called the California Privacy Protection Agency, which would have authority to issue guidance on the CPRE and to enforce it. This agency, with its interpretative and enforcement powers, is analogous to Data Protection Authorities under the GDPR and European data protection laws, and the California Attorney General with respect to the CCPA