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ARTICLE · 10 DECEMBER 2025

California Privacy Regulators Fine ROR Partners For Unregistered Data Broker Activity

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

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On December 3, 2025 the California Privacy Protection Agency ("CPPA") issued an enforcement decision against ROR Partners LLC ("ROR") carrying important implications for companies engaged in data-driven advertising.

United StatesPrivacy

On December 3, 2025 the California Privacy Protection Agency ("CPPA") issued an enforcement decision against ROR Partners LLC ("ROR") carrying important implications for companies engaged in data-driven advertising. In its order, the CPPA Board required ROR, a Nevada-based marketing firm serving fitness and wellness brands, to pay $56,600 in fines and fees after determining the company operated as a data broker without registering as required under California's Delete Act.

Findings

According to the CPPA's findings, ROR Partners amassed "billions of data points" to "create detailed consumer profiles and custom audience lists" used for targeted advertising. These datasets encompassed demographic, socioeconomic, and behavioral information tied to millions of consumers.

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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