Last month, California passed a sweeping new privacy law that
will impact many businesses. The California Consumer Privacy Act of
2018, AB 375 (CCPA) is the first U.S. law to grant consumers
extensive rights as to their personal information and how
businesses handle it. Similar to the European Union's
newly-minted GDPR, the CCPA is intended to further the right of
privacy, which is constitutional in nature in California. The law
requires companies to be transparent with consumers regarding the
categories of personal information being collected and how that
information is disclosed and shared. Specifically, the law will
grant consumers increased access to their personal information, the
option to direct businesses to delete that information, and
additional control concerning the sale and sharing of their
personal information. Should any consumer exercise these rights,
the CCPA prohibits businesses from discriminating against them by
charging a different price or
