Apple's IOS 14 Privacy Changes: Five Practical Tips For App Developers

When Apple announced that one of the major focuses of iOS 14 would be enhancing user privacy, many in the tech community had questions. How would these changes be rolled out? How would they affect not only the mobile advertising industry, but also the developers who rely on ad revenue and tracking to run their business? Although iOS 14 was released in September 2020, Apple has indicated that the privacy changes will not be mandatory until 2021. That gives developers some time to think through their approach.

What You Need to Know

Apple's announcement describing the big iOS 14 privacy changes can be found here. To summarize, here are the key takeaways:

• New disclosures.  Apple plans to require an additional privacy-related notice for each app that will appear on the App Store download page and describe what data the app collects, uses and shares. The notice will be automatically generated by Apple based on the developers' answers to a series of prompts on the