Amendments To The COPPA Rule Now In Effect

On June 23, significant amendments (Amendments) to the Children's Online Privacy Protection Act (COPPA) Rule (COPPA Rule) became effective, which increase obligations on many operators of websites and online services. The Federal Trade Commission (FTC) designed the Amendments with the intent to increase transparency regarding data collection and usage, impose stricter limitations on the sharing of children's data, and strengthen data security and retention requirements. While the updated COPPA Rule became effective on June 23, businesses subject to COPPA must achieve full compliance by April 22, 2026.

Background

Congress enacted COPPA in 1998 to safeguard children's privacy on the internet and to provide parents with greater control over the collection of their children's personal information. The COPPA Rule applies to operators (Operators) of websites and online services that target children or knowingly collect personal information from children under 13 years