What Brands, Agencies And Creators Need To Know About The New Responsible Influence Certification Program

This week marks an important new chapter in the self-regulation of advertising in the United States. Yesterday, the Center for Industry Self-Regulation's Institute for Responsible Influence (IRI) announced the launch of a new program for fostering trust in the creator economy: the Responsible Influence Certification Program. The program operates by providing education, certification and monitoring of influencer marketing and seeks to elevate industry standards, restore consumer trust and build authentic, responsible brand partnerships. This initiative seeks to address public concerns and skepticism about influencer marketing in social media. The Center for Industry Self-Regulation and IRI are part of the Better Business Bureaus National Programs (BBBNP), the self-regulatory organization that fosters trust in the marketplace.