Twitter Rolls Out Approval For Cannabis Advertising

Across the Country, states continue to both legalize cannabis sales and develop associated industry regulations. Naturally, there has been a lot of attention to what constitutes compliant cannabis advertising. As of December 2022, Twitter's audience comprised over 368 million monthly active users. That is a lot of users, who make up a captive audience - so to speak. So, when Twitter recently announced its new cannabis advertising policy, the industry took notice. Before marketing companies jump into the fray, however, there are many nuanced rules and procedures to be aware of. Failing to do so involves significant risk, both in terms of cost and reputation. In this rapidly-evolving space, it is a prudent idea to consult with attorneys who have experience in the cannabis advertising space before embarking on any new marketing campaign.