Transformation Sweeping Advertising And Marketing: Data

As mentioned, I gave a presentation on the key trends and legal developments sweeping the advertising and marketing ecosystem at last week's 39^th Association of National Advertisers/Brand Activation Association Marketing Law Conference, "Breakthrough: Legal Strategies for Dynamic Businesses." Today I will share with you the second installment of this series...

The question of who has access to consumer data and device information – and how it gets used – is one that we all need to worry about.  But when it comes to brands, how can they create compelling content to convince a consumer to stay connected and share their data?

And how can brands stay transparent and give consumers real choice about the use of their data?  The need for positive data practices and data security is founded not only on the law – but on a fundamental need for brands to ensure trust with consumers.