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ARTICLE · 11 MARCH 2015

Three Point Shot - February 2015

Proskauer Rose LLP
Proskauer Rose LLP
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Proskauer Rose LLP

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Both offensive and defensive motivations underlie the flurry to seek trademark protection.

United StatesMedia, Telecoms, IT, Entertainment
L. Robert Batterman
L. Robert Batterman
Michael Cardozo
Michael Cardozo
Robert Freeman
Robert Freeman
Howard Ganz
Howard Ganz
Wayne Katz
Wayne Katz
Joseph Leccese
Joseph Leccese
Jon Oram
Jon Oram
Howard Robbins
Howard Robbins
Bradley Ruskin
Bradley Ruskin
Author LinkedIn connections

Will Johnny Be Good, or Will Name Games Go up in Flames?

Johnny Gaudreau, left wing for the Calgary Flames, is attempting to high-stick potential interlopers by locking up rights to his now-popularized nickname – Johnny Hockey – in a move that could mean a big payday down the road.  Feel like you've heard this story before?  You have.  Gaudreau is just the latest in a long line of athletes, including LeBron James (King James), Robert Griffin III (RG3), Jeremy Lin (Linsanity), Chris Andersen (Birdman), Marshawn Lynch (Beast Mode) and Gaudreau's namesake, Johnny (Football) Manziel, trying to secure trademark protection for marketable nicknames before others cross-check them out of the market.

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