Text Messaging And The Campaign Registry

By now, many businesses are familiar with The Campaign Registry (or "TCR"). The Campaign Registry was created as a collaboration between major United States mobile telecommunications carriers to address the growing issue of consumers receiving unwanted text messages.

To be clear, The Campaign Registry is not operated by a federal authority. Rather it functions entirely as a collaboration between mobile carriers, virtual phone service providers ("service providers"), and businesses sending Application-to-Person ("A2P") SMS messages. As a result, the registration process continues to dramatically evolve, with some of the more daunting requirements implemented over the past few months. Understandably, many business owners have become frustrated with The Campaign Registry process.