Supplement Marketers Settle FTC Claims With $6.5 Million Suspended Judgment

FTC alleges slick fake talk show pushed false product claims

Talking Heads

Slick, well-produced fake talk shows promoted dubious products and undisclosed payment plans. The Federal Trade Commission and the Maine attorney general accused XXL Impressions, ad agency Synergixx, marketing company J2 Response and an expert that endorsed the products in ads of unfair and deceptive acts and practices in the advertising, marketing, distribution and sale of health supplements FlexiPrin and CogniPrin in February 2017.

The FTC claimed a violation of the FTC Act, 15 U.S.C. § 45(a), which prohibits unfair or deceptive acts or practices in or affecting commerce. The FTC also claimed a violation of Section 12 of the FTC Act, which prohibits false advertisements for food, drugs, devices, services or cosmetics in or affecting commerce; violations of the Telemarketing Sales Rule (TSR), which prohibits deceptive and abusive telemarketing acts or practices; and violations of the