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ARTICLE · 04 FEBRUARY 2014

Super Ads For The Super Bowl 2014

Reed Smith (Worldwide)
Explore more from Reed Smith (Worldwide)

Once again advertisers triumphed with their creativity in the Super Bowl ads, this year costing them a reported $4million per 30-second spot.

United StatesMedia, Telecoms, IT, Entertainment
Huw Morris
Huw Morris
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Once again advertisers triumphed with their creativity in the Super Bowl ads, this year costing them a reported $4million per 30-second spot. We saw Don Cheadle, his llama, and a ping-pong playing Arnie for Bud Light's "Epic Night", and speaking of A-list celebrities, how about Bruce Willis hugging it out for Honda? Sodastream avoided 2013's competitor-targeting controversy by editing its alluring ad featuring Scarlett Johansson. An earlier version purportedly had the star cheekily naming two major drinks brands, but this was lost in the final edit. Speaking of which, Coca Cola and Pepsi both ran their own epic ads... Which is your favourite?

In what must have been some serious licensing arrangement, Toyota teamed up with The Muppets to showcase the spacious interior of its Highlander model. Axe played with politics with its beautifully shot dramatic ad, fully embracing the age-old adage to 'make love not war'. Radio Shack took us down memory lane to the 80s with a

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