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ARTICLE · 25 SEPTEMBER 2020

Social Media Risk Oversight

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Bylined article by Litigation & Dispute Resolution partner Richard Nowak (Chicago).

United StatesMedia, Telecoms, IT, Entertainment
Richard Nowak
Richard Nowak
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Bylined article by Litigation & Dispute Resolution partner Richard Nowak (Chicago).

R&C: To what extent have social media platforms become an integral part of doing business? How would you characterise their integration into corporate communication strategies in recent years?

Brady: Today you are unlikely to find many businesses that do not have some sort of social media presence. There is, however, still uncertainty in some businesses as to how to make social media platforms work for them. There are also big differences in approach and the social platforms used, depending on whether a company is business-to-consumer (B2C), business-to-business (B2B) or both. In terms of integrating into corporate communications, businesses have certainly witnessed the benefits of being able to reach their target audience, interact with them and create a community where communication is fluid. This has, however, changed corporate communications in a way that seems irreversible:

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