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ARTICLE · 23 NOVEMBER 2020

Peloton Faces Uphill Ride On "Ever-Growing" Claims

Kelley Drye & Warren LLP
Kelley Drye & Warren LLP
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Kelley Drye & Warren LLP

Kelley Drye & Warren LLP

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Peloton Interactive sells exercise bikes and treadmills that can stream live and on-demand fitness classes.

United StatesMedia, Telecoms, IT, Entertainment

Peloton Interactive sells exercise bikes and treadmills that can stream live and on-demand fitness classes. For a while, the company advertised that its library of classes was "ever-growing." Although that may have been true when the company first made the claim, things changed. In response to a lawsuit related to the music used in some classes, Peloton cut more than half of its content in 2019. Soon after, plaintiffs filed a class action lawsuit against the company, arguing that the "ever-growing" claim was false.

The case is on-going, but the New York court's recent ruling on Peloton's motion to dismiss touches on at least two issues that frequently come up when we talk to clients.

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