Only A Little Quibble With The Kibble

NAD: Blue Buffalo not in doghouse over spot

Puppy Love

Blue Buffalo came up with a great script.

The pet food manufacturer put together a commercial taking on rival dog food brands Pedigree and Cesar. In the spot, two pet-owner-and-dog pairs sit on either side of a split screen. One dog owner feeds the dog Pedigree or Cesar; the other owner feeds the dog Blue Buffalo. An off-screen interviewer asks the owners to read the ingredients label; the owner on the Blue Buffalo side of the screen appears confident and happy through the read, while the other owner seems perplexed by the list on the Pedigree or Cesar can.

In one iteration of the commercial, the Cesar-eating dog crossed the split screen and retrieved the Blue Buffalo food to give to its owner. In the Pedigree version, the dog crossed to the Blue Buffalo side, put one paw on the leg of the owner with the Blue Buffalo and then ate the Blue Buffalo food alongside the other dog.