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ARTICLE · 25 MARCH 2009

Online "Mature Content" Demographics

Duane Morris LLP
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It is an open secret: some Americans do visit pornographic Web sites as part of their use of the Internet. However, it is not well known whether there are differing degrees of online porn consumption based on U.S. geographic regions.

United StatesMedia, Telecoms, IT, Entertainment
Eric Sinrod
Eric Sinrod
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Reprinted with permission from FindLaw.com

It is an open secret: some Americans do visit pornographic Web sites as part of their use of the Internet. However, it is not well known whether there are differing degrees of online porn consumption based on U.S. geographic regions. A recent study titled "Red Light States: Who Buys Online Adult Entertainment?," by Harvard Business School Professor Benjamin Edelman, digs in an attempt to find answers.

Professor Edelman's methodology behind the study was to analyze credit card data from 2006 to 2008 regarding payment for online adult entertainment based on the postal codes of the purchasers. After adjusting for relative populations and accounting for broadband Internet access between states, the study does not reveal a remarkable difference between the states with the most and least online pornography purchases.

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