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ARTICLE · 26 MAY 2021

No Registration, No Log-In, No Data?

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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In a recent routine monitoring case, NAD examined online advertising for Quicken Loans. The ads, designed to "encourage...consumers to refinance their mortgage...

United StatesMedia, Telecoms, IT, Entertainment

In a recent routine monitoring case, NAD examined online advertising for Quicken Loans.  The ads, designed to "encourage...consumers to refinance their mortgage and learn more about its low refinancing rates,” states “NO REGISTRATION, NO LOGIN.” NAD was concerned that such a claim effectively communicated that Quicken would not collect or share personal information from users.

According to NAD's Decision, however, visitors to the Quicken Loan website would have to provide significant personal information in order to obtain information about Quicken's home mortgage and refinancing rates.  (Presumably, though, such users would not have to actually register or log in on the site.)  Moreover, Quicken's Privacy Policy, a link to which is included on the QuickenLoans home page, states that the company collects and shares information it collects. So, presumably, Quicken could collect and share the information that users provide to obtain rate information, even without

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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